Project Profile - The Roxbury at Stratton Falls

The Roxbury at Stratton Falls

Nestled in the enchanting Catskill Mountains of New York, The Roxbury at Stratton Falls redefines the concept of extraordinary guest experiences. The Roxbury experience is about embracing one’s imagination and reliving childhood dreams, offering a serene and picturesque setting. The Catskills have been a popular vacation destination for over a century, providing a refuge from the bustling life of New York City. The Roxbury, however, stands out as a remote gem in this region. 

Owned by Gregory Henderson and Joseph Massa, The Roxbury at Stratton Falls prides itself on being a place where imagination and comfort merge seamlessly. The hotel features a collection of exquisite, themed tower cottages and mansion rooms designed to provide guests with an unforgettable experience. With the integration of advanced HVAC technology and exceptional design, The Roxbury at Stratton Falls sets a new standard for hospitality, making it a sought-after destination where guests can immerse themselves in fantasy and wonder.



Regarding implementing new HVAC systems, The Roxbury at Stratton Falls faced several challenges. The primary hurdle was finding an HVAC solution aligned with Henderson and Massa’s unique design goals and aesthetic vision. They initially explored the possibility of using Packaged Terminal Air Conditioner (PTAC) units, commonly found in hotels, for their cottages and Mansion House rooms. However, the PTAC’s size, noise levels, and appearance were incompatible with the envisioned design concept. The challenge extended to finding a suitable alternative to seamlessly integrate into the rooms without compromising their visual appeal, which included a need for placement and, by extension, line set flexibility. Ductless split systems were considered, but they also needed to improve aesthetics and size. During this time, Treffeisen connected with Curwin, who brought the LG Art Cool Gallery to The Roxbury and introduced the owners to the units. These units, designed to function as picture frames, offered the perfect solution by blending in with the room decor while providing efficient and quiet heating and cooling

"I work with some of the most innovative and forward-thinking partners around the globe when developing my properties and creating an unforgettable experience for my guests is of the utmost importance," said Farukh Aslam, chief executive officer, Sinclair Holdings.

To that end, it was paramount that the Sinclair renovation include the right mix of advanced technologies to deliver on this exceptional guest experience. Additionally, the hotel aimed to be low-voltage and the management team explored Power-Over-Ethernet (PoE) technology in order to help achieve many of the energy-efficiency and forward-thinking goals that the Sinclair desired in terms of technological ability. The adoption of PoE aims to increase the integration of technologies that can be seamlessly run by one source of power, lending itself toward the overall goal of creating a future-ready building for the present time.

Additionally, the hotel required individual control of its HVAC system throughout 164 guestrooms (featuring 50 different room types) and sufficient heating and cooling for the lobby bar, reception area and large basement restaurant. The hotel management wanted to work with a partner that was not only able to fulfill a myriad of HVAC needs, but also create a full building ecosystem with its range of innovative technologies across an expansive portfolio.

To achieve the gold standard of technological and energy efficiency desired, the hotel sought out a partner that would allow them to integrate more solutions that were compatible with this cutting-edge technology.

Henderson and Massa found the ideal solution to their HVAC needs by installing the LG Art Cool Gallery. These units provide the required heating and cooling capabilities and add a unique touch to each room’s design. The ability to customize the indoor units with personal images allows the owners to further enhance the storytelling aspect of the themed rooms at The Roxbury at Stratton Falls.

“With the LG units, they aren’t the first thing you see. You see the room and experience the room,” said Massa.

With an elegant wall-mount design and available 9,000 and 12,000 BTU/h options, the LG Art Cool Gallery is truly an upgrade to any space. By seamlessly incorporating the HVAC units into the overall aesthetics, the hotel has created a visually captivating and immersive experience for visitors.

The Art Cool Gallery units also feature Inverter technology which maintains temperature and reduces energy use while circulating air in the space. And for a hotel with routine guest turnovers, the unit’s self-cleaning coil technology ensures easy and quick maintenance.

The Art Cool Gallery units are strategically connected to LG’s Multi F heat pumps with LGRED° technology, which offer the flexibility to support multiple zones throughout the property. The compact, outdoor HVAC unit is placed at the tower cottages’ rear and easily blends in with the exterior façade, not detracting from the surrounding scenery. This allows for efficient temperature control in each room, ensuring optimal guest comfort. Furthermore, the heat pumps provide reliable heating even in extreme winter temperatures, boasting 100% rated capacity at 5°F and continuous operation down to -13°F outdoor temperature, ensuring every room is always a cozy and inviting environment.


Implementing the LG Art Cool Gallery units at The Roxbury at Stratton Falls proved to be a game-changer for the hotel. The attention to detail and commitment to providing a unique experience resonated with guests, and the hotel quickly garnered recognition for its innovative approach. Travel & Leisure, a renowned travel publication, listed The Roxbury at Stratton Falls as the only property featured twice on their prestigious “20 Most Beautiful Hotel Bathrooms in the World” list. This accolade highlighted the hotel’s dedication to exceptional design and showcased how HVAC units contributed to the overall aesthetic appeal.

The Roxbury’s success story is broader than industry recognition. Guests are enamored with the meticulously designed rooms, and the integration of the LG Art Cool Gallery units plays a significant role in enhancing their stay.

“People do frequently comment on the detail,” said Henderson. “If the moment they are leaving the door and turn and say, ‘I never noticed that the whole time,’ then it’s mission accomplished. And the LG units just blend into everything.”

The quiet operation of the units, coupled with their ability to blend seamlessly into the room decor, provides a harmonious and uninterrupted experience. By prioritizing the comfort and satisfaction of their guests, Henderson and Massa created a truly extraordinary environment at The Roxbury that continues to attract visitors seeking a whimsical and unforgettable retreat